We have so many watches in the TOKYObay line that it's hard for even us to choose which style is our favorite. There, there. Watch of The Week is a way for you guys and gals to be in the know of what watch (for both men and women) is getting the most love at the moment.
Don't forget we will be releasing some new watches and gift sets next month for some gift giving inspo! Can't believe it's almost October.
Have a #timewellspent out there...
It's funny how something that's right under your nose every day can go unnoticed for so long. Even though you may have some wrist game, a worn out strap can ruin it's overall look. We've listened to your suggestions and are excited to launch a strap collection ...full of high quality leather and some metal replacement straps for your TOKYObay timepiece or another watchethat needs some love. If you can't find what you are looking for, reach out to us at email@example.com and we can help you.
There is a definite shift that happens after Labor Day where we just start to think in Fall terms. School is back in session, traffic starts to get heavier and in the case of San Francisco, we start to get a bit more of that sun everyone has been talking about. Although, we haven't seen much yet sadly.
With this new season upon us we have had a lot of love from bloggers wearing our collection of watches, bracelets and belts so we thought it was about time to give you a snapshot of who's wearing what. Shop our most popular styles online in our new 'Blogger Favorites'.
Since we launched our Noah Nato, League and Basic Leather watches, we have received a lot of good questions from customers about why the strap is designed this way and how best to wear it. Well, here it goes...
This military inspired design was called the NATO strap when it came into use in 1973 by the British Ministry of Defense. It was originally called the 'G10' referring to the type of form soldiers had to fill out to get their hands on one.
Since it was going to be used by the army, the NATO strap needed to be functional and secure. The slide through strap has extra nylon (or leather) which loops under the case at the back and is held with a metal keeper, ensuring the case cannot move on the wrist. If a spring pin breaks or pops out, the case will still be attached with the other spring bar.
The nylon featured under the case was also designed to keep the watch metal off the skin to avoid injury in extreme temperatures. The longer length of the strap comes from a need for versatility so the watch can be worn on the outside of any uniform or garment without having to find a new band.
For larger wrist sizes, these NATO looks are the perfect solution since the strap is longer than our standard ones. You most likely will not need to tuck the excess back.
These cases slide along the strap as opposed to being attached directly with a spring pin so it really depends on where it sits as to how much tail you have extending beyond the keepers. However you wear them, these are classic effortless looks that are built for the every day.
We have been getting a lot of requests from our loyal fans to make watch straps available on our site as not only replacements for TOKYObay watches but also to spruce up other timepieces. Well, we listened and are offering a variety of sizes in unique leathers and materials.
Now for how to measure them for your watch...
We aren't kidding when we say the Mason watch was the apple of many an eye when it arrived here at HQ in San Francisco, CA. Simple, sophisticated and utterly effortless, the Mason Watch is the essential every day go to.
Don't forget to check out Part One of our latest video collab with top vlogger The Gentlemans Cove aka Jordan O'Brien where he styles up his favorite TOKYObay looks.